The true form with intense red-purplish colored flowers - in 1998 it was the Perennial Plant of the Year; also given the Award of Garden Merit (A.G.M.). The wide petals are held out horizontal from the center cones. The flowering stems make for a very long lasting cut flower in a vase and they can be dried for winter decorations. This selection grows about 3.5 feet tall. Named after the breeder Magnus Nilsson of Sweden. Grow in full sun in well draining soils; plants are drought tolerant and long lived. Attractive to butterflies and when done blooming the seeds within the dried cones are loved by seed eating birds. With an early start there will be some flowering the first year, grows into a thick clump in a few years that can be divided in spring. Contrasts nicely with 'White Swan' and any resulting offspring from a cross are very heavy bloomers and worth while too.