This is a nice white form with large green cones that have golden tips that are somewhat 'prickly'. The flowers have a semi-honey scent to them. A good flower for cutting, Echinacea purpurea 'White Swan' blooms in early to mid summer and if deadheaded will bloom till frost. Plants grow around 3 feet tall with multiple branched stems with large flowers. Seeds are loved by seed eating birds and butterflies very often visit the flowers.